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Balancing between evergreen topics and trending content is a constant challenge for niche websites looking to attract new readers while also providing value for existing audiences.
Evergreen content that is always relevant allows sites to build up a solid informational foundation in their topic area. But trending, timely content responding to current events and emerging trends helps drive traffic and increase visibility.
Read on and we’ll look at strategies niche site owners can use to optimize both evergreen and trending content. By planning content calendars, leveraging formats like lists and explainers for evergreen pieces and utilizing newsjacking and data visualizations for timely content, niche sites can thrive with a diverse content mix.
Ultimately, the goal is producing content that serves two purposes – building site authority on core topics while also capitalizing on real-time interest spikes around certain themes.
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The Importance of Evergreen Content
First off, what IS evergreen content? Like the way evergreen trees retain their leaves throughout the year, evergreen content refers to the type of content that remains relevant, useful, and valuable over a long time, unlike news or trending content that has a short shelf life.
Some key characteristics of evergreen types of content:
- Covers timeless topics and core subjects related to a niche rather than reporting on breaking news or temporary trends.
- Provide lasting value and usefulness for readers instead of just reacting to current events.
- Can be continually discovered and accessed as a reference resource long after publication.
- Does not rely on immediacy or novelty, but rather on the enduring informational needs of users over a long period of time.
- Can continue driving organic traffic, links, engagement, and lead generation for months or years.
Some examples of evergreen content formats:
- Ultimate guides and eBooks that comprehensively cover important niche topics.
- Lists and roundups like “The 10 Best Your Niche Products”.
- Explainers and glossaries that define key terms and concepts.
- Interviews with industry experts.
- Opinion pieces and commentary on issues important to the niche.
- Tools, quizzes, and other interactive content.
The focus of evergreen content is providing information, education, and resources that have a long shelf life for a clearly defined target audience. The benefit of evergreen content is that crafting high-quality evergreen content is a key strategy for building authority and organic visibility over long periods of time.
When it comes to evergreen articles, planning ahead is crucial. Niche sites should build out editorial calendars that map out topics to cover over the next several weeks or months. This allows content creators to methodically create articles that serve as pillars of information on important core subjects and is a great way to build authority.
Useful evergreen content formats include comprehensive guides, listicles, explainers, interviews with experts, and glossaries. Here are a few evergreen content ideas and examples. Listicles that highlight “The 10 Best Cat Toys” or “7 Mistakes to Avoid When Canning Food” provide real value to readers.
In-depth guides like “Beginner’s Guide to Knitting” or “Everything You Need to Know About RV Camping” cover key niche topics thoroughly. Explainers that tackle common questions concisely also make great evergreen additions.
The focus when creating evergreen content should always be on producing pieces that provide lasting value to readers on foundational aspects of the niche. These are what will do best in search engine optimization. For a site about hiking, evergreen content would dig into gear guides, trail recommendations by region, backpacking tips, and so on. These articles stand the test of time and continue providing immense value for site visitors even years after being published.
Building authority and trust requires consistently publishing evergreen content that informs and helps readers. The more niche sites become known as the premier destination for learning about core elements of a topic, the more traffic and loyalty they drive over the long-term. Evergreen content buoys a site during periods when trending topics may be sparse or less relevant to the niche.
Trending Content Strategies
Trending content allows niche sites to capitalize on what’s happening right now – current trends. This timely content takes advantage of real-time interest spikes around current events, news, new trends, and viral topics and are time-sensitive content.
One effective tactic is newsjacking– when a site injects their unique, fresh perspective on a popular news story or trending topic. For example, a nutrition site could newsjack interest in a new study on the health benefits of broccoli by quickly publishing an analysis piece. This leverages broader interest to drive targeted traffic.
Data visualizations are another engaging format for capitalizing on what’s trending. Infographics, charts, and graphs allow sites to present data from surveys, studies or current events in a visually appealing way. Different formats is perfect for capturing the attention of different audiences.
A site could quickly analyze and visualize data on the latest fitness wearable gadget or results from a recent study in your niche. This can also include seasonal content, like super cute pet Halloween costumes, for example.
Overall, niche sites should listen and react to the popular topics, themes, and specific subjects garnering high interest due to external factors. While the shelf life of trending content is often shorter than evergreen, it can attract new audiences when you share valuable insights. Sites can then direct these readers to more evergreen content on related topics to provide lasting value.
You can find trending topics on Google Trends, or in niche-specific groups and news sites. The key with trending content is speed and precision – rapidly responding to acute reader interest prompted by current events with analysis from your unique perspective. Trending content keeps sites engaged with what is happening now, complementing the informational foundations built by evergreen content.
Best Practices for Balancing Evergreen and Trending Content
The ideal content mix includes both evergreen and trending content, with a greater focus on evergreen content. That’s what’s going to stick around longer from an SEO standpoint, meaning it will continue to get traffic from search engines.
Repurposing evergreen content to make it timely is an efficient tactic. Evergreen guides and explainers can often be updated with new facts, data, and examples to connect them to current events. This gives existing content new life. For example, an evergreen guide to saving money could be refreshed with tips for dealing with high inflation. You can create infographics and add them to other relevant content, as well as share as social media posts.
Niche sites can also use trendy content as a bridge to lead readers to related evergreen posts. For example, a newsjacking piece on new VR gaming tech could link to an evergreen guide on “How to Build Your First VR Gaming PC.”
Optimizing the mix between evergreen and trending content boosts performance. Trending posts attract immediate interest, then evergreen content captures that audience for the long haul. Tracking engagement and metrics for both content types guides sites in dialing in the perfect ratio over time.
Evaluating Your Current Content Mix
Before determining how to balance evergreen and trending content, take stock of your current content inventory. Audit existing posts and categorize them as evergreen or trending. Look at metrics like traffic sources, engagement, and keyword rankings.
This will reveal if you have any gaps and need more of a particular type of content. Track your top evergreen and trending posts to identify what resonates most with your audience.
Also, make sure you have solid call-to-actions on your trending content that allows readers to continue interacting with you, either through your Facebook group or email list.
Curating Trending Content Topics
Actively curate an editorial calendar of timely topics and trends to cover. Scan news sites, social media, forums, and communities to detect rising interests and acute needs related to your niche.
Stay on top of seasonality too. Compile a list of trending themes, organize by priority, and schedule posts over the next several weeks. Revisit regularly to add new topics. Having an agile workflow to identify and create trending content is key.
Promoting Trending Content
Leverage social media to maximize visibility for your trending content. Share on relevant Facebook Groups, subreddits, LinkedIn Groups, and forums. @mention influencers on Twitter/X and Threads who may be interested. Pitch guest posting opportunities about trending topics to capitalize on third-party audiences. Promote your timely content actively to drive traffic while interest is high.
Headlines are critical for enticing readers and clearly communicating the core focus of both evergreen and trending content. For evergreen articles, use headings that concisely describe the comprehensive value you’re providing – “The Complete Guide to Canning Fruits and Vegetables” or “15 Must-Have Tools for Building Furniture.” Avoid vague titles like “Canning Tips” and instead optimize headlines to signal the depth and usefulness of your evergreen content.
On the other hand, trending content headlines should highlight the timely angle by mentioning relevant details. For example, “How the Latest FDA Food Guidelines Affect Keto and Paleo Diets” or “Our Review of the New iPhone 14 Camera Upgrades.” Include important keywords related to the trending topic so headlines make readers curious to learn your unique take. Compelling headlines for both evergreen and trending content types are crucial.
The overall focus should be on having a good mix, with more of a focus on evergreen content. That will lay the informational groundwork on core topics, while trending content taps into timely interests.
Finding the right balance takes experimentation, but it’ll help your niche sites gain authority and react quickly to drive traffic.
Hi There! I’m Natasha.
I’m a digital marketing expert based in the scenic mountains of Colorado with my husband Dan and our crazy rescue pups Roxy & Rico.
I’m here to share my in-depth knowledge, experience, and passion for building and flipping websites.