Choosing the Perfect Domain Name for Your Niche Site

There are some affiliate links below, but they are all products I highly recommend. For more info, view my disclosure here.

Selecting the perfect domain name for your content website can be a daunting task. You want to choose something that accurately reflects the content of your website, is easy to remember and is available.

Plus, you want it to be creative and unique. It’s a lot of pressure! Luckily, there are some steps you can take to make the pick a domain name process a bit easier.

Below, we’ll review how to pick a domain name for your website. We’ll look at brainstorming ideas, considering length and memorability, researching keywords, avoiding copyright infringement and checking availability.

By following these steps, you’ll be able to pick the perfect domain name for your website!

Sign up for exclusive access to our resource library, including this branding guide!

Brainstorm Ideas

It’s time to get creative and brainstorm some unique ideas that will make your online presence really stand out! Think of words that are associated with your business or website, and use them to create a unique name. ChatGPT is awesome for brainstorming ideas!

Consider using puns or alliterations to create something catchy and memorable. You can also use a domain name generator to get ideas. Try to keep the domain name as short as possible to make it easier for people to remember.

One of my favorite tools for brainstorming a domain name is by going to Lean Domain Search. It allows you to put in a keyword or two, and comes up with suggestions. Not all of them are a good fit but it’s perfect for brainstorming!

Make sure to search for the domain name you’ve chosen on different social media platforms and search engines to make sure it’s available.

Consider Length and Memorability

When it comes to creating a memorable website, keeping your domain name short and sweet is key! Consider the length of the domain name when picking one for your content website, as longer names can be hard to remember or type in correctly.

You want your readers to be able to easily recall and type in your website address, so it’s best to keep your domain name as short and concise as possible. Make sure that your domain name is memorable and easy to spell.

Having a domain name that is confusing or hard to spell can be a deterrent to people visiting your website. Choosing a domain name that is simple to spell and remember can help ensure that more people visit your website.

Research Keywords

Researching keywords for your website is essential for making it more discoverable and helping people find it more easily. Think about the words and phrases people might use to search for your website and ensure that those terms are reflected in your domain name.

One of the best ways to come up with relevant keywords is to use a keyword research tool. These tools allow you to type in a keyword and see related terms and phrases, as well as how often those terms are searched for in a given month.

This can help you get a feel for what people are looking for and what might be a good fit for your website’s domain name.

Take into consideration keywords related to your target audience or niche. By including relevant keywords in your domain name, you can make sure that your website will stand out to the right people and help you reach more readers.

Avoid Copyright Infringement

Staying on the right side of copyright laws is essential for protecting yourself and your business – don’t let your hard work get ruined! Check that your domain name doesn’t infringe upon any existing trademarks or copyrights. This includes any logos, images, or written works that are protected by copyright.

If you’re using a domain name that features a brand or product name, you could be violating copyright law. To make sure that you don’t unknowingly infringe upon someone else’s copyright, do a thorough search of the internet.

If you find that someone else has already registered the same or a similar name, it’s best to pick another domain name. Avoid using any trademarked words in your domain name, as this can lead to legal issues.

Keep in mind that even if you don’t use a trademarked word, if your domain name is similar enough to an existing trademark, you could still be liable for infringement.

Website Flipping Mastery Course: Your Guide to Profitable Website Flipping

Check Availability

Before launching your website, double-check to make sure the name you’ve chosen is available! It’s easy to become so excited about a brilliant name idea that you overlook the fact that it might already be taken.

To avoid this problem, you should check the availability of your desired name before settling on it.

When I have a few ideas in mind, I head to Name Chk. It’s a free service that checks availability across over 30 domain endings and 90 social media platforms. If the domain I’m considering is available in all the domain endings and the main social media platforms I’m planning to use, I go ahead and purchase the .com version.

Ready to start your niche content site? Here’s how to start a website for under $50!

picking a domain name

Frequently Asked Questions

What should I do if I can’t find an available domain name?

Finding an available domain name can be a challenge, especially if you have a specific name in mind. If you can’t find a domain name that is available, you have a few options.

You can try a different variation of the name you want, such as adding a different suffix or prefix. You can also try different combinations of words, or different synonyms. It’s also worth searching for domains that are not directly related to the name you want, but still make sense.

For example, if the domain you want is unavailable, you could look for a domain that has something to do with the same topic or industry with different phrases.

What if the domain I want is available but expensive?

If you’re just starting out, there’s really no good reason to drop thousands of dollars on a domain name. Once you’ve been at it awhile, you may find paying a premium for an aged domain to be worth it, but in general, you’re much better off picking another name.

What is the best way to ensure I’m not infringing upon copyright?

When creating a domain name, make sure that you are not infringing on any copyrights or trademarks. You should research the words or phrases that you want to use to ensure that they are not already being used by someone else.

Also, avoid sticking a generic ending like Someone who owns may be using it and it could become an issue down the road.

Are there any tips for making sure my domain name is memorable?

When choosing a domain name for your website, try to make it memorable. One way to do this is to use a combination of words or phrases that are easy to remember.

For example, you could use alliteration, rhyme, or wordplay to create a catchy phrase. Another tip is to keep it short and simple. A longer domain name can be more difficult to remember.

Avoid using numbers or hyphens that may confuse people when they’re trying to remember your domain.

How important is keyword research when selecting a domain name?

When selecting a domain name, keyword research is an important but often overlooked step. Knowing the right words and phrases that people are searching for and incorporating them into your domain name can help you rank higher in search engine results, making your website more visible to potential customers.

Using keywords in your domain name can help to create a memorable brand that customers will remember and recognize.

How many characters should I aim for with my domain name?

When selecting a domain name, consider the number of characters in the name. Generally, shorter domain names are easier to remember, but you can try to find a good balance.

Try to aim for a domain name that has no more than 15 characters, as longer domain names can become tiresome to type out and can be difficult to remember. Use words that are easy to spell and that accurately reflect the content of your website.

Choosing a domain name for a content website can be a difficult process. Take the time to brainstorm ideas, consider the length and memorability of the name, research relevant keywords, and avoid copyright infringement. With careful consideration and research, you can find the perfect name that will help your website stand out from the competition.

Once you have a few potential domain names in mind, it’s time to check their availability. If the domain name you want is already taken, you may need to come up with a few alternatives. With a little bit of patience and creativity, you can find the perfect domain name that will help your website become a successful venture.

What about expired domains?

Expired domains can be a great way to find a domain that works for you while having some history, but it does come with some risk. For one, the expired domain may not quite match your site’s potential. Plus, they could have spammy backlinks.

Before buying an expired domain, there are a few things to look at. First, check out the Wayback Machine Internet Archive. Make sure the site doesn’t have low-quality history in there. shows you the registration history, so you can see how many times it was registered.

Then head to Moz to check the backlink profile and domain authority. If it has tons of backlinks from spam sites, it’s best to stay away.

If there are only a few backlinks, they can be disavowed in Google Search Console, but Google has said they tend to ignore spam backlinks in their algorithm, so in general it may not be necessary. Here’s a guide on disavowing backlinks.

If everything checks out, then you can give the expired domain a shot! Most of the time, though, unless the domain has a decent domain authority and no spammy backlinks, it’s worth getting creative and finding the perfect fresh domain that matches your vision for the site.

How To Pick A Domain Name For Your Content Website
About me

Hi There! I’m Natasha.

I’m a digital marketing expert based in the scenic mountains of Colorado with my husband Dan and our crazy rescue pups Roxy & Rico.

I’m here to share my in-depth knowledge, experience, and passion for building and flipping websites.

Join my Facebook group for all the tips on buying, growing, and selling websites here!

Share This:

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *