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When it comes to creating a website, the About page is often overlooked or quickly put together. So much time is spent building up your site and then you get to the About page and get mentally stuck. Writing about yourself is hard!
A well-crafted About page can be so helpful for improving your website’s SEO. By optimizing your About page, you can improve your website’s visibility on search engines and attract more traffic to your site, along with giving readers a glimpse into you, your content, and your personality.
Why Have an About Page
An About Page builds trust and credibility by letting visitors know who you are, what you do, and why you’re passionate about it. It’s your chance to make a personal connection and leave a lasting impression.
Where to Begin When Crafting Your About Page
To begin optimizing your About page, start by focusing on the content. Your About page should be informative and engaging, providing visitors with a clear understanding of who you are, what your website is about, your personality, and what you have to offer.
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Use keywords relevant to your brand or niche, but avoid overstuffing your content with keywords as this can negatively impact your SEO. Keep it natural so it’s very readable for humans, not just search engines.
In addition to optimizing your content, consider including links to other very important pages on your website, such as your homepage or product pages. Have a series of favorite recipes? Link to those! Want to promote a course or eBook? Add a block promoting it to the About page.
This can help improve your website’s overall SEO by increasing the number of internal links on your site. By taking the time to optimize your About page, you can improve your website’s visibility on search engines and attract more traffic to your site.
Crafting the About Page Content
When it comes to creating an SEO-optimized About page, the content you include is crucial. This is where you have the opportunity to tell your brand story and highlight your unique selling points. Here are some tips to help you craft compelling About page content.
Conveying Brand Story
Your brand story is what sets you apart from your competitors. It’s what makes your site unique and gives your audience a reason to choose you over others.
Basically, what makes you, you? What sets you apart from others in your niche?
When crafting your About page content, make sure to include your brand story in a way that resonates with your audience.
To do this, think about the values and beliefs that drive you. What inspired you to start this venture? How have you evolved over time? How do you help your readers? By answering these questions, you can create a brand story that connects with your audience on an emotional level.
Optimizing Page Structure and Design
To create an SEO-optimized About page, pay attention to the page structure and design. By optimizing these elements, you can ensure that your page is easy to navigate, visually appealing, and search engine friendly.
Effective Use of Headings
Headings are an essential component of your About page’s structure, as they help search engines understand the page’s content and hierarchy. To optimize your headings for SEO, it is crucial to use them correctly.
Start with a clear and concise H1 heading that accurately reflects the page’s content. From there, use H2 headings to divide the page into sections and H3 headings to create subsections if needed.
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Incorporating Visual Elements
Visual elements like images and videos can make your About page more engaging and appealing to users.
When incorporating visual elements into your About page, make sure they are relevant and add value to the page’s content.
By optimizing your page structure and design, you can create an SEO-optimized About page that is visually appealing, easy to navigate, and search engine friendly.
Enhancing Visibility with Technical SEO
To improve the visibility of your About page, focus on technical SEO. By optimizing your page with technical SEO, you can make it easier for search engines to crawl and index your content, which can lead to higher rankings and more visibility.
Meta Tags and Descriptions
One important aspect of technical SEO is optimizing your meta tags and descriptions. These tags provide information to search engines about the content of your page, and can help improve your page’s relevance and visibility.
When creating your meta tags and descriptions, be sure to include relevant keywords and phrases that accurately describe your page. Use clear and concise language, and avoid stuffing your tags with too many keywords or making them too long.
A well-optimized meta tag and description can make all the difference in how your page appears in search results.
Linking Strategies for About Pages
When it comes to creating an SEO-optimized About Page, linking strategies play a crucial role in improving your website’s search engine rankings. Linking strategies can help you to improve user navigation, as well as gain high-quality backlinks to your website.
Internal Linking for User Navigation
Internal linking is an important strategy that can help you to improve user navigation and keep visitors engaged on your website. By linking to other relevant pages on your website from your About page, you can provide users with more information about your business and keep them on your website longer.
When creating internal links (not just on the About page, but across your site), use descriptive anchor text that accurately describes the content of the page you are linking to. For example, instead of using generic anchor text like “click here”, use descriptive anchor text like “here’s why you should build your email list“.
Still stuck on what to put on your About page? Here are some examples from big brands for inspiration!